Keno’s a game that brings people together and makes a good night great. But they had a problem: it was getting lost in venues and brand awareness was dropping fast.
We needed a way to stand out amongst a sea of pokie screens.
Enter Ken the Keno Kraken - the face and legs of our campaign. Less mythical monster, more ‘social creature’, Ken is that fun friend with eight legs who brings everyone together for a good time.