Remembrance Day 2018 held extra significance — marking the centenary of the armistice that ended WWI. But getting Queenslanders to pause for a minute also came with an extra challenge.
The day fell on a Sunday when most people would be busy spending time with friends and family. That’s when we realised this challenge was actually a big opportunity.
Queenslanders would be out enjoying the very lifestyle our diggers fought to protect. What better time to pause and reflect on everything we have to be grateful for?